We have been combining our many years of experience with innovative products since 1876. We give your dental care a boost and make freshness a tradition!
Our highlights
Our Origin
Traditional, natural and innovative!
Licor del Polo was invented in Bilbao by a student called Salustiano de Orive! He created a mouthwash made from plants and herbs that eliminates toothache.
The start of Clorofila
Licor del Polo presents toothpaste in a tube - the classic original and the innovative chlorophyll version! The promotion of the toothpastes caused a huge stir and left a lasting impression!
Double the fun, double the freshness
Licor del Polo revolutionized the market with the 2in1 toothpaste gel - toothpaste and mouthwash in one! Since then, the brand has continued to inspire with innovative products for perfect oral hygiene and ultimate freshness.
Today
Our key to success? Formulas with 94% natural ingredients and 100% recyclable tubes.
With the acquisition of Licor del Polo and its integration into Bübchen, the brand has a new home and a new chapter begins.
